Victory Cruise Lines has won two gold and two silver 2018 Magellan Awards from Travel Weekly, considered the most influential publication for the North American travel trade marketplace. It was the first time Victory entered the Magellan Awards competition.
The Miami-based boutique line took a gold award in the Cruise Marketing Campaign category for its “2018 Great Lakes Brochure,” produced by Clip Media Group, based in East Hampton, New York; and a gold in the Cruise Marketing Promotional Video category for “The Victory Experience,” produced by Authentic.hk. VCL also won a silver Magellan for the “Victory Cruise Line Yucatan Cruise and Safari” marketing campaign — also produced by Clip Media Group — and a silver for the launch of a new boutique cruise line to the travel agent community in the Cruise Marketing Campaign category.
“As a start-up operation, our biggest challenges are increasing brand awareness and making sure agents have the tools they need to become familiar with our unique vacation product so it’s top of mind for their clients,” said Hans Lagerweij, president and CEO of Victory Cruise Lines. “Winning four Magellan Awards and having our communications efforts recognized by Travel Weekly’s panel of experts tell us we are on the right track and motivates us to continue to develop new initiatives like our recently launched partner resource center and our selective Facebook group for travel agents.”
“Magellan winners are those in the industry who communicate travel’s promise, through words, images, and design, in ways that ring true and stand out,” said Arnie Weissmann, editor in chief of Travel Weekly. “They create the environments and craft the messages that spark travelers’ imaginations.”
The Magellan Awards are judged by a panel of top travel professionals. In determining winners, entries do not compete with one another but are judged against a standard of excellence based on the long experience of Travel Weekly.
Miami-based Victory Cruise Lines operates Victory I and Victory II, identical 202-passenger ships on all-inclusive cruises to Canada & New England, Cuba, the Great Lakes, and Mexico. For more information about Victory Cruise Lines, contact a travel agent or call toll-free 1-888-907-2636 or visit www.victorycruiselines.com. Travel agents are invited to join Victory’s select travel trade Facebook page at https://www.facebook.com/groups/victorycruiselines.
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